The mobile event app is not an option in the event sector. However, it is an essential element. Smart delegates anticipate them. The detailed data that sponsors, partners, and exhibitors provide them with is examined in depth. Driving attendee engagement was mentioned by an astounding 81% of event planners as their top reason for adopting event apps, according to the report.
Event applications can assist you in providing a customized experience at scale when seamlessly linked with your events. The ideal mobile event app will act as the event’s focal point and be essential for everything from pre-event promotion to post-event analysis. It will also have a significant impact on how visitors are treated as a whole. But how can you pick the best app when there are so many available that all offer the same features? It’s crucial to comprehend what a mobile event app is before selecting the best one. Therefore, you will learn about mobile event apps in this session and how to choose the best one for your on-site or in-person event.
What exactly is a mobile event app?
A communication channel for participants and event organizers to exchange crucial information and insights about an event is an event app. It encourages participant involvement, contentment, and attendee engagement, which ensures a positive event ROI. An event App is a fantastic tool for presenting your event online in a well-organized manner so that your participants feel unique and can better engage with your event. It appears to be the best event technology tool available, assisting in better execution, accurate event administration, and strong attendee engagement.
The event app has evolved into a technology tool for events that serve as a platform for engagement, maximizing participants’ convenience, and obtaining crucial real-time feedback. Choosing a reputable and feature-rich mobile event provider can be an excellent choice if you plan to host an on-ground event. The mobile event app may include a number of features, including online event registration, ticket scanning with QR codes, and others. These tools and features can assist you in successfully hosting the event and enhancing the client experience.
Best tips to choose mobile event app
If you are going to invest in a mobile app for an event, you need to consider different must-features, including:
White labeling features
Mobile event apps with white labels allow you to rebrand them to match the theme and aesthetic of your event. You can select a colour scheme for your company’s icon and logo with these apps. In order to make it easier for users to find your app, they also provide you with the option to display your event name and logo on the splash screen and in the app store. Through a strong brand presence, these apps help you appear respectable and competent in front of your attendees.
Features to simplify the registration and event ticketing process
The first impression attendees will have of your event is during registration and check-in. Without the proper event app, the check-in procedure could be disorganized, challenging, and perplexing. Attendees can check themselves in using the app on a tablet computer, though, if the correct solution is in place. You can improve client experience and streamline the registration and event ticketing process with the aid of a professional event registration app. Once they come, guests may pick up personalized, branded badges from the event registration management system. You can use these badges to encourage networking and engagement.
Gamification features
One of the best event software features to incorporate to optimize attendee participation and increase event ROI is gamification. It motivates them to engage with sponsors and exhibitors, stimulates networking, and keeps them focused and engaged throughout the sessions. Create a leaderboard that awards badges and points to registrants each time they complete their profiles, attend a session, or take part in a mid-session game. To generate excitement and keep guests engaged before an event, hold pre-event contests.
Integration
Integration is crucial between many technological systems. Event organizers will only increase their workload if the technology cannot be implemented. Integration must be seamless. Integrations link your various tools and enable automatic cooperation between them. Time, energy, and data will be wasted if your technology is fragmented. However, the majority of technology providers provide integration services and are well aware of the needs of planners. The developers of your event apps have to be able to alter the links between their products and your current software to suit your event. Alternatively, you can work with a single provider who keeps track of all of your registration and app data on a single platform.
Security
The event app you ultimately select must have excellent data protection and security measures. Give attendees confidence that they are safe and that you didn’t skimp on security measures when choosing the event app if you want to increase engagement with your app.
Feedback
The most lucrative portion of any event for event planners can be after the curtain has fallen. The majority of event organizers use in-person event platforms to get insightful feedback from participants, speakers, and sponsors. You may also send bespoke questionnaires with the correct mobile event software, providing you access to insightful reviews and helpful feedback to help you plan an even more successful event the following time.
Analytics
Analytics are crucial for event evaluation, future event planning, and providing the senior leadership team with data. You will be at a disadvantage if the event app you choose to use lacks pertinent and informative reporting. Where is the ROI, too? A great mobile event app will assist you in providing concrete examples, including the who, what, where, and when. What presentations, downloads, etc. did your delegates attend? This knowledge is priceless. Furthermore, you will be able to monitor and compare the adoption rate of your event app. When data is essential to the success of an event, analytics is unquestionably needed.